Murphy is currently in the position of Website Producer in collaboration with Jim Heffernan, Project Director, and Jonathan Jobe, Web Development Consultant and owner of Wix Trix Designs. Murphy also has been a lead researcher during the Alliance's start-up phase and his future plan is to become the Producer of the Smart Money component of the Alliance.

Murphy Heffernan was born and raised in Cincinnati, Ohio, where he graduated from Milford High School. Murphy is currently attending Miami University in Oxford, Ohio and is in the process of majoring in Accounting and Finance. At Miami University, Murphy is a part of the Economics club and has taken part in a consulting project with Cleveland Clinic. When not working, his hobbies include spending time with friends and family and playing video games. Murphy is also a huge sports fan and his favorite teams are the Cincinnati Bengals and the Indiana Pacers.